"Pangea Day taps the power of film to strengthen tolerance and empathy while uniting millions of people to build a better future. Created by award-winning documentary filmmaker Jehane Noujaim in collaboration with the TED Conferences after she won the prestigious TED Prize, Pangea Day's mission is to create a worldwide network of caring and concerned citizens who will make a difference." (from the Press Release)
The word "pangea" comes from Latin, which in turn got it from Greek and broken down (pan+gaia) means "all Earth". This is supposed to be a day that will make people all over the world feel (more) connected, in spite of ongoing wars and conflicts.
Translation?
This is a campaign meant to popularize Share on Ovi and increase brand awareness for Ovi as a whole. But it's not a bad one, despite the precious words.
Ok, so what is it about?
- You can submit a video to enter the competition at ovi.com/pangeaday (contest runs from March 17th to April 15th).
- The video you submit has to be 2 minutes or less and focus on one of the following themes: 'an act of kindness', 'someone inspiring', 'the best part of the day', 'something that makes you smile'.
- Registered Share on Ovi users will then vote the top 5 videos.
- These will be screened during the Pangea Day Broadcast (May 10th), and their creators will be flown to Los Angeles to have their videos reviewed by a panel of professional judges, including Jehane Noujaim, Dave Stewart and others, who will pick one winner just before the screening.
- The winner gets "a mobile filmmaking trip of a lifetime and a production budget to record their trip" (whatever that might mean).
The Pangea Day Broadcast will be 4 hours long and, besides short films, it will also feature VIP guest speakers and special musical guests organized by Nokia and TED.
Sounds like fun! If you're into mobile filmmaking, be sure to give this a try. Consequently, you'll also be giving Share on Ovi a try, and I for one think it's worth it.
For more information on Share on Ovi click here.
Full press release here.
